How Do You Design A Window Display?
An effective window display is the first chance to spread your message, sell your product or catch the attention of passing pedestrians. As you design a window display, keep your viewer in mind. Stop often to consider each display element from a pedestrian’s viewpoint. According to designers with the Michigan Retailers Association, the keys to attracting people to your shop are a consistent theme, pleasing colors, well-lit items, information in readable font sizes, cleanliness and good taste. Choose a theme. This is the unifying message you will communicate to viewers. Speak to the theme in product placement, color, decor and sales materials. Themes might include seasons or holidays, new products, gift-giving, current events, historical events or other specific messages. Design with simplicity in mind. Avoid an impulse to pile all theme-related products into a single window display. Choose unique or unusual products, offers or pricing strategies to entice the viewer to take the next st
