How Do You Design A Promotional Product Strategy?
Good advertising and marketing efforts require a number of elements. In addition to the words, graphics and placement of ads, promotional items can be the longest lasting and most memorable. A good investment, promotional products remain with the customer long after a TV or newspaper ad has been read. Properly designed, a solid promotional item will complete a marketing strategy. Interview promotional salespeople to find one who is a creative visionary, not just a gimmick salesperson. The best promotional salespeople provide free ideas. Relay your company’s objectives clearly to the salesperson. You must know your intended audience and intended message. Ask for samples. Often a picture is nothing like the real item and may not serve your best interests. Include promotional items in your marketing budget. Be aware that ad specialty salespeople work on commission and often have room for negotiation on price. Working with the owner of a smaller ad specialty firm can save even more money,
