How Do You Design A Direct Mailer?
People are inundated every day with mail that goes from the mailbox to the trashcan without as much as a second glance. Yet, advertising through direct mail to potential customers can be an easy and inexpensive way to send a personal message to a targeted audience. Follow these simple guidelines to make a direct mailer that catches the attention and captures the interest of potential customers. Create or purchase a mailing list. Collect customers’ names and addresses through forms, a guest book, prize sign-ups, a buyer’s club or surveys to create a mailing list. Buy a mailing list from a list broker, a community newspaper or a local chamber of commerce. Choose the right format for the direct mail message. A postcard style is great for announcements, reminders or invitations. A letter style can convey information in a professional way. A brochure gives the space to showcase products and services. Keep the design simple. Use white space to catch people’s attention. Try a bulleted list to
