How Do You Design A Coffee Shop Sign?
One of the most important factors in your coffee shop’s success is letting people know it’s there. Whether you are just opening a coffee shop or trying to draw new customers to your existing coffee shop, a well-designed sign can bring customers to your counter instead of letting them move on to the big chain coffee shop down the street. Let your sign show off your shop’s personality, but don’t forget to make sure the basic information is there, letting everyone who walks or drives by know what you have to offer. Determine how large you need your sign to be. This will be partly based on available physical space, such as the length of the overhang a sign will hang from, but it should also take readability into account. Measure the space available with a tape measure before finalizing decisions on your lettering. The most effective readable distance is approximately 10 feet per inch of lettering height, so 3-inch lettering has optimum readability for most people from about 30 feet away, a
