How do you denormalise violence and intimidation in teenage relationships?
We were tasked with researching the worrying proportion of teens who either live with an element of violence or aggression from their partners, or consider some level acceptable in their relationships. We needed to understand which messages would be most persuasive in altering their mindsets, empowering them and freeing them from negative cycles of behaviour. In a project conducted for the Home Office, we uncovered insights into these teen attitudes and behaviours that went on to inform and shape the national ‘if you could see yourself’ campaign. Tackling such tough stuff was a challenge we had to meet creatively, using techniques which overcame inhibition and artifice in the teens’ responses.
Related Questions
- Ive heard that some professionals believe couples counselling is not appropriate for relationships where there is violence. Why do you offer this?
- Why dont young Teenage Girls have respect for them selves, and let any Guy take advantage of them?
- Is it true that teenage guys are interested in only one thing?
