How Do You Deal With Complaining Customers?
Research suggests that one unhappy customer is likely to tell nine other people about the poor service they experienced. So dealing with complaints quickly and effectively is a vital to limit the impact and retain current clients. Many business owners make the mistake of viewing complaints as irritations, rather than as useful tools. If you use complaints to gauge customer satisfaction, you will be able to pin point and fix problem areas, and set yourself apart from your competitors. Statistics show that for every customer who complains, there are two who have experienced poor service but haven’t bothered to complain. So by encouraging your customers to communicate with you, you’ll get a more accurate understanding of there experience of your service levels. Make it easy for them to communicate with you – either by chatting informally, using a short in-store survey or even hiring a company to do telephonic customer satisfaction research. By addressing customer problems quickly and succ
