How Do You Customize A Corporate Sponsorship Proposal?
Whether it’s football bowl games, the Olympics or a local fund-raiser, corporate sponsorships seem to be everywhere. They’re good publicity for the corporation, and help the event organizers stay in the black. To attract a sponsor for your event, tailor your sponsorship proposal to the businesses you want to attract. Decide how big an event you’re going to hold. If you’re organizing the Fiesta Bowl or a Winter Olympic event, you may be able to target major corporations. Otherwise you’ll probably want to focus on smaller, regional or local businesses (see Resources below). Draw up a list of possible sponsors. If you’re raising funds for an animal shelter, think about pet stores, veterinarians and dog-training schools; if it’s for a new computer lab at the high school, talk to computer businesses, parents of students and alumni who manage local businesses. List all the possible benefits you can offer. These can include ads in the program, banners, T-shirts and trinkets with logos (don’t
