How Do You Create Unique Press Kits?
Press kits are a great way to distribute a lot of information about your organization all at once. Although they are called “press” kits, they can also be given to customers and potential clients as well. Creating unique press kits requires a little planning and some attention to detail, but it is well worth the effort. Choose a folder to hold the contents of your press kit. These do not have to be expensive. Two-pocket folders, which come in a variety of colors, are fine. You just want a clean and attractive holder for your information. Print shipping labels, approximately 4 inches by 3 inches, that contain the following information: the name of your organization or business centered and in large print; a graphic, such as a logo or any other image you use, to represent your organization; and your business address, phone number, website or e-mail address in smaller print along the bottom of the label. Stick the labels onto the front covers of the pocket folders. Gather information abou
