How Do You Create Press Kits & Press Releases?
A press release is the key message that you distribute to news media about an event or circumstance that affects your organization, be it a business opening a new location, a nonprofit group launching a funding drive or a band releasing a CD. A press kit is a packet of mostly background information that accompanies the press release. It gives the reporter or editor more information about who you are and what you do. The press kit makes it easier for the reporter to do a more comprehensive story than he might be able to do with a press release alone. Write the press release to deal primarily with the news you’re trying to publicize. Be straightforward in your approach. Include the traditional Five W’s: who, what, when, where and why, but don’t jam all of that into your lead sentence. Instead, your lead should provide the most important element of your story. Expand on the lead in the following paragraphs, giving further details, such as time of the event or circumstances surrounding the
