How Do You Create Awesome Press Kits?
Whether you have a bang-up band, a collection of art screaming for widespread appreciation or a great product to sell, alerting the media to your existence can help carve your path to success. Press kits tell your story in the most favorable way possible. They make you look and sound your best, and good ones will get you noticed and lead to favorable reviews and other media coverage. List your accomplishments. If you’re a performing artist, write the dates and venues of notable performances and any broad exposure you’ve received (radio play, television performances, gallery showings). If you’re marketing a product, list well-known clients, provided they’re not confidential. Solicit and collect favorable third-party reviews. Invite media representatives and bloggers to a performance or send them samples of your product for review. Review the ads, publicity photos and marketing materials of artists or products you admire. Note the color schemes, logos and content of the photos. While you
