How Do You Create An Event Sales Program Booklet?
If you’re looking to turn a same-old, same-old sales meeting into a fun event that staffers look forward to attending, consider a celebratory presentation that gives credit where credit is due: to the movers and shakers who work hard to keep your firm in the black. Pick the venue. Choose the menu. Schedule entertainment—but wait! Don’t forget the program booklet so honorees take away a souvenir that lists them as a valued staffer whose performance makes the company shine. Hold a meeting to decide how best to salute your sales stars at an upcoming event. Recognize the person with the highest percentages of sales goal attained, highest billings, most amount of product sold, highest commission and other company-specific achievements that merit recognition (see Stevies below). Keystroke each name and accomplishment into a word processing document. Write an introduction, saluting everyone attending the sales event for his or her dedication. Include the event date, venue and a short statem
