How Do You Create An Effective Newsletter?
The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens. Here are some useful tips that might help in creating a successful newsletter. Define Success Ask yourself “What is the purpose of your newsletter?” A newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Newsletter. Voice and Personality Establish a voice or editorial personality-whether newsy, serious, gossipy or funny-that is synergistic with the image you want to portray and connects with your audience. Remember that e-mail newsletters aren’t e-mail promotions designed to stimulate immediate action. Sales and promotional copy don’t suit e-
