How Do You Create An Effective Flyer?
Flyers are single sheets of advertising material that can be a powerful tool in getting the word out for your event or promotion. Flyers are everywhere. They announce low bank rates, lost dogs, rock concerts and the opening of the new mattress store down the street, to name just a few. They are very cost effective and can be easily created with most any software program. The key to making them effective is a few tried-and-true rules that apply to most all print advertising. Identify the purpose for the flyer so that you can write a powerful call to action. Create a draft of the flyer that highlights your call to action. Craft a clever and well-written headline to grab the reader’s attention. Refine your copy to target your demographic or audience. Ensure that the verbiage used in the flyer is specific to the event, product or offer. Focus on convincing the reader that your produce or service is essential to their consumer needs. Ensure that your reader knows what you are asking them to
