How Do You Create An Effective Email Flier?
• The most important starting point of an email flier is to decide what its objective is – what it intends to do or achieve. An email flier is in other words a beautifully designed advertisement sent out over the email chain. Hence, you must know for sure what you want to convey to your customers – whether you want to inform them about recent launches in your product line or promote a particular product or services or announce a special promotional offer and so on. • Secondly, define your target audience so as to ensure that the email flier reaches the most high potential target group. Prepare a demographic profile of your customer base identifying their age group, location, preferences, gender, education level, etc. Having knowledge of who you are writing for would help you to meet the requirements of your clients. • Build a mailing list containing the email ids of your customers And keep updating your mailing list from time to time. • Review quality email fliers from leading sources.
