How Do You Create An Advertising Campaign?
What makes great advertising? Too often, advertising is judged by factors such as “creativity” rather than achieving business goals and objectives. This guide provides some simple guidance on how to use a more objective process to create advertising that effectively communicates your product’s value to your target market. With these time tested techniques, the creative provided by your agency will enhance your advertising, not attempt to carry it. First, advertising has two basic purposes: To increase business and/or to enhance the brand loyalty of existing customers. That’s it. The goal of advertising is not to be creative or entertaining. Creativity is only important to the extent that it helps achieve increased sales or increased loyalty. It’s important to keep that in mind because too many ads are designed to be “creative” and not to sell product. So, the first step in creating an ad is to review customer research. You want to understand what your most profitable customers view as
