How Do You Create An Advertisement Portfolio?
Perhaps your small advertising firm is trying to win a new client. To show off your expertise, you’ve created several separate possibilities for an advertising campaign. In order to give a professional presentation of your ideas, you should create an advertisement portfolio to present to your potential client. Purchase an inexpensive, yet rich looking faux leather binder large enough to accommodate your ad ideas. Print each advertisement campaign on heavyweight, non-smearing card stock in identical formats. For example, one 2-by-2 inch Classified ad, one 3-by-5 inch midsize ad, one 8-by-10 inch Leader ad and one 8 ½-by-11 inch flyer for each possible promotion. Preface each promotion with one labeled page. This page also works as a natural separator. Use a single sheet of card stock that names and describes the promotion, such as “Big Top Savings (Circus Theme)” or “The Main Event (Boxing Theme).” Lay out the promotions leading with the strongest style first and your second preference
