How Do You Create A Small Business Website That Works?
Often people tell me, “My small business website isn’t working. I’m not getting anything out of it.” The trick to getting what you want out of your small business website, such as leads and sales, is to have a small business website design that attracts the visitors you want and encourages them to do what you want them to do. Look at your small business website (or your plans for one) and ask yourself these eight questions to create a small business website that works. 1) Does your small business website have a professional appearance? Your small business website design needs to look professional. Cookie-cutter website templates and/or home-made websites stand out like sore thumbs, and do nothing to encourage anyone to do business with you. Unless you are an experienced website designer, you should hire one to design a small business website for your company. 2) Does your small business website provide ‘real’ content? The endless sales pitch approach is vastly overdone and an instant t
