How Do You Create A Public Service Announcement Film?
Though too many public service announcements are dryly factual, you can create an effective and engaging public service announcement (PSA) with a little planning upfront. Go beyond a “talking head” approach to give your audience something that they can find compelling, such as a story or meaningful images. Brainstorm who your audience is. Because each public service announcement reaches only a segment of the viewing audience, you need to decide who most needs to hear it. Depending on your goals, you may want to target the audience most deeply involved in the issue, those with the least information about the topic or people with the most resources to devote to the cause. Decide what you want your audience to do in response to your PSA. The best public service announcements give the audience a call to action, providing a concrete step they can take to further whatever cause you’re supporting. Choose the approach that can best reach your audience. Presenting your PSA as a narrative reache
