How Do You Create A Press Kit?
Even if you are a startup company or a sole proprietorship, your company is never too small to have a press kit. This handy kit contains everything a reporter needs to write a bang-up story about you and your company. Will it cost a fortune to put together? Not if you do it yourself. Step 1 Choose a pocket folder to hold all your information. If your company brochure already happens to have a pocket, you’re in luck. If not, you can purchase pocket folders of almost any color at any office supply store. Step 2 Write short, one-page bios of each company officer or upper-level manager, and print them on a laser or inkjet printer on company letterhead. Include the officer’s title, history with the company, quotable statements, basic personal information, theories or ideas about your company and a picture, if possible. Step 3 Compile all recent press releases, positive press coverage and sell sheets. Print the press releases on company letterhead, and color copy or professionally photocopy
