How Do You Create A Great Business Name?
A great name is the beginning of a great brand. It should be memorable and create a certain feeling when heard. Here’s a quick how-to on creating one and making sure it’s not already used.Difficulty: AverageTime Required: A few hoursHere’s How: • Brainstorm. Think about how you want people to feel when they hear the name. Write down the words on paper and then categorize them by primary meaning. • Relate. Think about related words and phrases that evoke the feelings you want. Hit the thesaurus and find all the synonyms for your words and phrases. • Relate more. Find out the Greek and Latin translations of your words. Figure out what colors, gemstones, plants, animals, etc., relate to your words. • Experiment. Start playing with combinations of your various words and partial words. Don’t be judgmental now – just make a list. • Reflect. Review your list and just give some thought to each name. How does it make you feel when you hear it? • Communicate. Go over the list with someone you tr
