How Do You Create A Direct Mailpiece Promoting A Trade Show?
If you plan to participate in a trade show, you want to promote your participation with your customers and business industry. Why not send a piece of direct mail? The right mailer will address your target audience and influence them to consider attending the trade show. Identify your target audience such as customers, partners, vendors and influential members of your industry. You’ll do this by your own personal market research. Hopefully by now, you know what type of people you’re going after. If not, look into hiring an independent research company. Research your audience demographics. Knowing your audience’s interests, purchasing trends, product loyalties and future needs will help you create an appealing and attention-grabbing message. Again, you should know what type of people you’re going after. If not, look into hiring an independent research company. Determine the type of media channel to deliver your message. Your budget and the available audience contact information will dete
