How do you convince individuals that they have a role to play in investing in their own community, and to replace savings in “safe instruments” with investments in comparatively risky ventures?
One of the functions of development funds should be to educate the community as to the role of investment in the community. This education should include a description of the obligations of the investor, and the corporation, and the differences between equity and debt instruments (dividends vs interest). The funds should be promoted as a supplement to “guaranteed investments” and not necessarily as an alternative (risk/reward theory).
