How do you compare sports coverage by Eurosport and Skysport with ESPN?
MJ: As we work very closely with ESPN, we have a bias. Skysport does some interesting things with cricket with virtual tracking, player tracking and analysis in soccer. ESPN is at the top in the ability to produce high-quality events. ESPN Desportes gets the same feed as the U.S. audience. Anything we do for the U.S. theyll see on ESPN Desportes. We do some interesting things with the baseball broadcasts. For the advertisements behind home plate where we virtually insert ads, we can provide two sets of ads in English and in Spanish for ESPN Desportes. Its the same broadcast and cameras for two different sets of viewers. MM commentary: To me, Eurosport does seem boring by comparison to ESPN. MM: How much of what you do revolves around sports and how much around entertainment? MJ: We dont make that distinction. Sports is an entertainment business. They all have the same key elements. Its all about telling a story and doing it in an insightful way. That is entertainment. Its all the same
