How Do You Come To Terms With Social Media?
• Understand the difference between strategy and tactics. You don’t want to stop what you are doing in other types of communication and interaction, but use it in conjunction with other tools. • Know your audience. Different types of media will attract different audience. Use that to your advantage. Find out what your media of choice offers and take advantage of it. • Use different types. Facebook, Twitter, Blogging, MySpace, and many other types draw in different ‘crowds’. Use that. • Choose quality over quantity. There are a lot of platforms, communities and tools available. Don’t allow it to overwhelm you. Focus on what will cater to your audience. Also, just because you have a lot of followers doesn’t mean anything. How much interaction is there? • Create, or find, compelling content to share. Social media allows people to share much more easily. Especially if you have an application or plug-in to use that facilitates it. • Create content that will encourage people to think, feel –
