How Do You Collect Primary Data For Research In Business?
Few businesses can succeed without a competitive advantage, and having better information is one of the most effective ways to get ahead of the rest. There is a wealth of freely available information, and many sources can sell data on manufactured products or consumer preferences, but there’s no substitute for going straight to the source. By asking suppliers, buying from the competition, surveying customers and issuing coupons, a small business owner can accumulate vast amounts of unique and usable data. The first step to gathering information about your business is to determine what kind of information you need. All businesses have customers, and most have competition, so getting information on both is essential. Many businesses also make use of suppliers, and some rely on a labor market, but a large number of small, service-oriented businesses have essentially no supplies other than their employees, and many have only a single employer. To decide where to start gathering information
