How Do You Choose The Most Effective Size Print Ad?
Simply placing an ad in the paper or online will not automatically attract business and boost your sales. You need effective copy and graphics to get people to notice your ad. Select a print ad size based on the medium you are using and your budget. While it costs more to take out a larger ad, the results may justify the additional money. Place an ad in the yellow pages. Size does matter, because when you look at the regular yellow pages all the standard size ads look the same. Something larger will attract more attention. Go as large as your budget allows. Post your ad in the newspaper. Position your ad at the top of the category containing your ad. Pay more to be first. Get attention in national magazines by placing a larger size print ad and add color. Or, place an eye-grabbing graphic at the top of your ad. Twice the standard print ad size makes your ad stand out. Put your ad in the local trader newsletter. A large print ad in this vehicle doesn’t cost as much as national advertisi
