How Do You Choose A Small Business Public Relations Firm?
Small businesses have very different public relations needs than larger companies. They typically have more focused customer bases and need to develop publicity only within localized areas. However, there are firms that concentrate on meeting the needs of small businesses–it’s just a matter of finding one that matches your needs. Limit your options to firms in your local area. While many public relations firms make claims about being able to work across a large region, it is easiest to deal with a firm that is at least within the same city as your small business. Research the reputations of your preferred firms. Word of mouth can be enough to give you an idea of their successes and failures, or you can dig deeper by contacting your local Better Business Bureau. Ask your short list of potential firms to provide you with samples of their work and references. You can also ask if a firm has any conflicts of interest, such as working with your competitors. Choose between your remaining opt
