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How Do You Change A Teams Mascot?

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How Do You Change A Teams Mascot?

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Sports teams use many icons as mascots. Animals, natural forces and creatures of legend all make their appearances on the playing field. In the 21st century, few want ethnic slurs for team names or African American, Asian or Latino caricatures as mascots. The “Indian” mascot is the one striking exception to this rule. However, there are ways to change a team’s mascot, even one that has endured for many years. Find the right people to approach. If the mascot in question belongs to a high school team, you might want to start with the coach or school principal. For college and professional sports teams you may need to talk to the board of directors or contact the team owners directly. Prepare a rational argument for changing the team mascot. Beware of emotional appeals, since fans who are deeply devoted to the familiar name and symbol of their team may resist forcefully. Generally their feelings are passionate, but not unduly logical. Persist. You may not be successful in your initial bid

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