How Do You Buy An Olympus Digital Camera?
Olympus has long been a strong competitor in the photography marketplace. While Kodak and Sony have remained the top brands, Olympus has seen steady market growth as it continues to upgrade its digital camera lines for today’s tech-savvy consumers. In 2007, the company reported record income, topping 1 trillion yen (around $8.85 billion) according to digitalcameraInfo.com. While Olympus has a strong overall product line, consumers still must carefully weigh the features of individual Olympus cameras, learning how to buy the best one in their price range. Look at optical zoom ratings. While some top of the line Olympus DSLR cameras feature attachable, external lenses for varied zoom capacity, most cameras are limited by a built-in lens that cannot be changed. If you don’t consider zoom ratings in advance, there’s little you can do later on to upgrade this feature. For most users, a 3x to 10x optical zoom will work well. Remember, all Olympus cameras have an optical zoom rating, but some
