How Do You Buy A Redbox?
Redbox is a turnkey operation first put into operation by McDonald’s as a way to increase traffic to their franchises. After several weeks of testing in 2004 in the Chicago market, it was rolled out across the United States. In 2007, after noting almost 85 percent growth in the market, Coinstar bought a significant share of Redbox, a McDonald’s subsidy corporation. Coinstar then negotiated floor space in thousands of shopping centers and food markets across the United States. Redbox Requirements Step 1 You need a high traffic area that sees at least 15,000 potential customers per week. Major traffic centers, like grocery stores and malls, tend to fit the bill. It also helps to have significant interest by current customers who live in your area. The best way to accomplish this is to have people who go online to Redbox and register in your area. Step 2 You need an area that has high visibility, is well lit and safe for customers to use Step 3 Complete an official request for your area (
