How Do You Build Rapport With Customers?
Building rapport with customers is an essential business skill. For nearly every business and service offered, there are hundreds or thousands of vendors. Many times, it is your personal relationship that you build with clients that will make the difference that decides whether someone will purchase through you or someone else. Building rapport with clients generally means directly meeting the client. Although many marketing experts say that advertising can build rapport, Merriam-Webster defines rapport as a “relation marked by harmony…or affinity.” Certainly, advertising builds word-of-mouth, brand recognition and brand identity and can be considered the driving force behind sales, but rapport means building a relationship. Meeting a customer face-to-face, either within the business, at a meeting, lunch or a casual meeting requires you to have basic conversational and social skills. Focus on what the client wants, what motivates him and what he is lacking. Get the client to talk abo
