How Do You Build Rapport With A Website?
Create a website that builds rapport in order to project a professional reputation and instill trust into website visitors. Unlike quick-sale websites that convince visitors to make a one-time purchase, rapport websites focus on long-term relationship building. Understand the demographics and interests of your target website visitors and build a website that shows you understand their needs and desires. Write website text specific to your target visitor and display images that feature their demographic. For example, if you sell software for work-at-home moms, explain specifically how working mothers use the software and list features that are most important to them. Display website images of mothers sitting at their computers using your software. Create an “About Us” web page that specifies the number of years you have been in business, how many customers you have served and special awards or achievements, so that visitors trust your company’s competency. In addition, include friendly
