How Do You Build A Sales Plan?
A sales plan consists of the strategic objectives sales managers and staff wants to accomplish and the specific tactics they will employ to achieve them. It includes information regarding what, where, how and when to sell. It also includes to whom you will sell. When sales leaders build their sales plan, they will need to consider several primary factors in order for their plans to generate success. The best sales plans will be developed with the following action steps in mind. Define you target consumer. Look at your historical sales data to ascertain the consumer type that made consistent, repeat purchases of your product or service over the history of its offering. You will likely find a group of customers who fall into the category of “consistent, repeat customer.” Create a profile of this ‘ideal’ consumer by identifying the similarities within this refined sample group. Analyze the demographic data of your service area to find areas where your ideal customer works, lives, or frequ
