How Do You Build A Public Relations Career?
If you have a passion for spotting trends and work well under tight deadlines, a career in public relations might be right for you. Though a competitive industry, it is not impossible to start your vocation within this field if you know how and where to look. The below tips will lead the way. Know your lingo. An “in-house” public relations agency is one in which a company employs its own internal team who represent only that brand. An outside agency represents more than one brand at a time and charges each a pre-determined fee for their services. As such, employees of the latter are not directly affiliated with the brand. Choose an area that interests you. While in-house agencies are driven by the company’s array of products, outside agencies are sub-categorized by specialty such as fashion and beauty, gaming and electronics or interior design and tabletop items. Defining an area you want to explore will fast-track your career. Update your resume. Highlight your people skills, your abi
