How Do You Best Serve Male Clients In The Salon?
The men’s grooming market is white hot and men are visiting the salon more than ever. How do you keep them coming back? It’s not as challenging as you’d think. Making a few simple changes will help increase your male client retention and improve your earnings from this important segment of your business. There are three main areas to focus on when trying to retain your male clients.1. Your Salon EnvironmentNo guy wants to read ladies magazines and sit under a pink cape with lipsticks silkscreened on it. Little things like including some men’s magazines, adding more neutral colors, offering your male clients a beer, and adapting your salon’s language and services menu to include guy friendly language are just a few things you can do to make your guys feel at home. For more thoughts on how to retain your male clients, read my
