How Do You Become A Software Reseller Thats More Than Just A Box-Pusher?
Do you want to become a software reseller for small businesses? If so, you need to know how to do it without coming off as a box-pusher or commodity-broker. Many that decide software reselling will be a part of the services they provide to small businesses make the major mistake of focusing on the products they sell in their marketing materials. The truth is, if you do this, you will become just a commodity to your small business clients. And you’ll just attract customers looking for dirt-cheap prices and not real solutions to their technology woes. Your best bet if you want to become a software reseller for small businesses and make an actual profit is to make sure your marketing materials, and your business as a whole, are focused on sophisticated solutions and not just the software you sell. The best small business prospects and clients will usually want you to be an insurance policy for their technology assets. This means you need to provide long-term services, not just short-term
