How Do You Avoid Unprofessional Sales Strategies As A Self-Published Author?
Self-publishing and self-promotion go hand in hand, but a desperate attempt to make sales can lead to a less than successful marketing approach. Take a glance at the following tips on how to avoid unprofessional sales strategies as a self-published author, and ensure that your approach is sending the right message to potential readers. Think twice about utilizing auction sites for sales. If you have pre-ordered your books rather than opting for POD, it can be tempting to merely try to relieve yourself of the burden of extra copies as soon as possible. However, selling your novel on an auction site (think Ebay) may give readers the impression that retailers rejected your work repeatedly (even if that’s true, there’s no need to advertise the fact). If placing print advertisements and news releases, avoid adding your own opinion. Include only a synopsis and the facts…non-biased reader reviews, awards won, and professional recognition. If none of the above are yet available, a synopsis,
