How Do You Avoid The Seven Deadly Sins Of Selling?
• Avoid talking your way out of the sale. Swallow your pride. It is our need to prove to our prospects that we are smart and worthy of their respect that often leads us to losing the sale. We talk too much and listen too little. We blurt out features and benefits without first finding out if that information is relevant to our prospects. Or even worse, we neglect to find out if revealing such information will actually lessen our chances of winning the sale. The key is to assume less, pitch less, and ask more questions. Fact finding is the first step on a sales call; you can’t make a recommendation if you don’t know what the customer needs. You should ask questions such as: How much is an average customer worth? What is your 5 year business plan? • Avoid stumbling due to systemless selling. Setting up a system helps salespeople fight against laziness also known as the deadly sin of sloth – and keeps us from drifting into bad habits that will inhibit our sales performance. You should be
