How Do You Avoid Costly Internet Marketing Mistakes?
Catherine Seda, author of “Search Engine Advertising” has compiled a list of costly Internet marketing mistakes. She claims that they could cost your company over $100,000. Four of the primary culprits are listed below. Track the exact amount of money you make from pay-per-click (PPC) by individual precise words. Your original keyword list will contain losers. You need to identify where they are and get rid of them. E-commerce solutions, like 1ShoppingCart, include a free ad tracking tool. Web Analytics tools like ClickTracks, Hitbox and WebTrends can track revenue by keyword from PPC as well as from search engine optimization. Website and blog publishers are receptive to content from industry experts. Be sure you get a byline. The byline is biographical information about the author. It generally includes your name and title. Promote a call to action in the byline, if possible. The Diffusion Group forecasts that podcasting will explode to 56.8 million users in the near future. A podcas
