How Do You Avoid Common Search Engine Optimization Mistakes?
• Optimize your coding if your site uses outdated HTML or generally wacky code. Examples include using the bold tag instead of the strong tag, visible HTML tabling, frames and anything else that makes the site look bad, you won’t get as many visitors. Comply with the most recent universal HTML standards. • Use your titles. Search engines display your titles as links back to your site. If the title says “Index,” that doesn’t tell anyone a thing. Why should they click through? Search engines also give titles a great deal of weight when judging keyword relevance. Don’t stuff your titles with keywords but don’t avoid using them, either. • Use social media to promote your site. If your site doesn’t have any social media tools or connections, it’s automatically at a disadvantage. Get a blog, at least. Add buttons that let your visitors report interesting content to social aggregators like Technorati and Digg. • Include interesting, well-written content. You can have the most technically sear
