How Do You Assess Research To Develop A Communications Plan?
Research is key when developing an effective communications plan. Not only does it help to define your audience, messages and tactics, it can provide you with some ideas of how people may receive your efforts and the potential problem areas you may need to prepare for. Compose a document that compiles both the research results and the assessment. Read through poll results on your communications plan issue. You are looking for reactions and opinions from your target audience on the issue or item you are planning to communicate. Look at both the negative and positive reactions carefully and to use recent polling data. Conduct a media analysis. If you are communicating an issue or topic at the general population, then read a wide variety of media coverage. If you are aiming at a more specific audience, then limit the analysis to the media outlets that reach your audience. Find correspondence on the issue or topic in your communications plan. Companies, public figures, governments and orga
