How Do You Advertise With Direct Response TV Ads?
Many people are eager to market their products directly to the public through television. But they don’t think about the “follow-through” after the TV commercial is running. If someone does call and order your product, you need to be ready. Here are five things you need to consider if you are going to be successful. ANSWER THE PHONE! Get a phone service, or make arrangements to have someone available to take the orders that come in 24/7. People tend to buy products at all hours. Yet you would be amazed at the people who want to do direct response and do not want to pay to have someone available at the phone to take the orders that come in from the commercials they are paying for. They try to do it themselves, and if the commercial is successful, many times they start missing calls – and sales. When that happens, their success may be short-lived. Many direct-response callers don’t call back if their phone call goes unanswered. Missing those calls is like throwing your money away. TAKE C
