How Do You Advertise On Comcast Cable?
Cable television advertising can be a cost-effective means for a business to reach targeted demographics and specific marketing regions. The introduction of advertising-supported, on-screen programming guides, alongside on-demand video programming, gives the nimble business multiple avenues beyond the standard 30-second spot commercial. A Comcast advertising sales representative will walk you through the options available in your region, but can be expected to promote the positives and downplay the negatives of this form of outreach. Smart entrepreneurs will do their homework to make sure their advertising dollars are spent correctly in pursuit of their marketing goals. Review your marketing plan and existing advertising outlays to determine specific goals for possible cable television outreach. These goals should specify the audiences you wish to reach and also set targets for response rates and sales conversions from this group. Analyze the groups you specified in Step 1 to determine
