How Do You Advertise A Limo Service For Proms?
People often think of prom as the big night for high school students. Many students plan to rent limos for prom, which makes it a big night for limo companies. The key to booking your entire fleet of limos is advertising. Follow these steps to come up with an advertising plan. Set up an advertising budget. The most successful limo companies know that advertising only works if you see a return larger than the cost of the ads. While television commercials get you noticed, you may not be able to make enough money to cover the cost. Generally, you should plan one to five percent of your gross sales as your advertising budget. Advertise year round. Even though you want a big night for prom night, statistics show you have more success with frequent advertising. About three months before prom, switch your ads to focus specifically on prom. Reliability and safety are big issues for people considering renting a limo, so you want to stress these in your ads. Include prom as a service. This is es
