How Do You Address Marketing In A Catering Company Business Plan?
In starting any business, finding new customers is essential. While most catering companies naturally grow with word of mouth referrals, your business plan should include marketing for the first three years of the plan. You can address marketing without overspending by careful analysis of potential customers. Conduct marketing research to understand the total market: your competition and the buying needs of potential customers. Understand how many potential customers you have, who serves them now and the weaknesses in their catering which allows your company to find its niche. While you do not need to spend thousands on market analysis, you should know your potential market. Decide on a basic marketing strategy that targets the needs or wants of potential customers. Consider both the person who arranges for catering and the one who signs the checks; both have needs and satisfying both will bring satisfied repeat customers. Develop marketing objectives or outcomes that measure an increa
