How Do You Abide By Spam Laws When Sending Mass Emails?
Spam emails are unsolicited messages from businesses and individuals sent out to a mass audience for a variety of reasons. Spam emails often get confused with mass emails, which are sent by legitimate businesses to advertise their products or sales to people who have provided their email addresses. A Web site owner or businessperson needs to understand how to abide by spam laws when sending mass emails to prevent legal problems. Consider the problem of spamming and mass emails from the recipient’s perspective. The Federal Trade Commission’s OnGuard program provides information to consumers on protecting themselves from email scams (see Resources below). A business can abide by federal laws better by understanding the concerns of their customers through OnGuard. Create truthful and accurate subject lines in your mass emails. Companies that do not abide by the CAN-SPAM Act of 2003 utilize deceptive or misleading subjects in order to draw in unsuspecting readers. A good way to approach cr
