How do we read the AWStats analytics reports?
• The section labeled “Summary” provides an overview of the traffic statistics for the month: The yellow column, “Number of visits”, shows the total number of times a human visitor arrived on the site. Search engine spiders are not included. However, return visits by the same person are considered separate visits, which dilutes the value of the number. A more meaningful number is shown in the orange column, “Unique visitors”, which counts a frequent visitor only once. The closer that this number is to the total number of visits, the lower the rate of people returning to the site. The blue column shows the total number of pages viewed. Dividing that number by the number of visits, gives you a rough idea as to how active visitors are on the site. The other values in that Summary section are only of interest if they begin getting close to any bandwidth limitation imposed by the Web hosting service. • The “Monthly history” section is most valuable in showing trends from one month to the ne
