How do we optimise a website for search engines?
Search engine optimisation (SEO) includes • Re-constructing parts of the website where necessary to make it more search engine friendly • Analysing search trends and researching appropriate keywords and keyphrases • Constructing the content of the site to include these keywords/keyphrases • Recommending domain name alterations if appropriate • Building quality link exchanges with partner websites and directories • Creating informational blogs and micro-sites with backlinks to the original site • Intallation of assistive tools such google site maps, RSS news feeds etc. Additionally, we use a variety of analytical and statistical tools in order to monitor progress etc. A detailed description of SEO is beyond the scope of this text.
