How do we measure Partner Promises and delivery against target?
We’ve set out to reach as many of the people who have never accessed the web as possible by partnering with organisations, from high-street brands like McDonald’s and employers like Sky or Sainsbury’s, through to local government and third sector organisations like Age UK. We recognise this ‘pledge model’ is a bit of a blunt tool and may lead to some duplication on numbers, but strongly believe it is only through building real momentum around this issue that we will gather the visibility and upswing in civic action that we need to crack this. We work with our top tier partners to ensure they are meeting their targets and we are resting on the goodwill of smaller organisations to report impact honestly. Having said that, we do look at a range of measures to monitor the sucess of what is happening. These include, but are not limited to: 1. Pass IT on and myguide registration for B2C activity/number of partners. 2. Our website database for B2B activity. 3. We publish Promises in Action on
