How do we establish credibility for a non-traditional advertising medium that often raises concerns?
We’ve begun to introduce a very dynamic alternative (or enhancement) to traditional OOH advertising through the branding of personal vehicles for our clients. To do this, we have developed a database of drivers willing to participate – whom we carefully screen prior to being assigned to a particular campaign. This paid-to-drive concept has often been linked to scams – where unscrupulous types look to capitalize on drivers willing to pay fees to sign up to have their vehicles wrapped and get paid. Considering the economic climate, this seems as rampant as ever. We are highly legitimate and have found success with some early case studies. We are also very detailed in how we select drivers for specific campaigns focusing on a client’s target demo to enhance the peer-to-peer engagement and then we carefully vetting those drivers to the fullest extent possible. Our challenge is getting past the preconception this type of medium has generated to make meaningful contacts and integrate with ex
